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Web Marketing


Hi all, I’m Naomi Burgess and I’m here to give you a brief overview of web advertising. In today’s world, more people than ever use the Internet every day, and therefore, it’s the perfect platform for reaching a target audience for your business and for putting yourself out there for the world to notice. Whether you just want to place a short notice in a news provider, or a full story about your business’ success, the Internet is THE platform to explore.

Create an online presence

One way you can reach your audience via the web is to post a daily or a weekly newsletter or a bulletin on your business’ social media profiles or send it around via e-mail. Another way to grow on your target market is online networking and interaction with fellow industry professionals on social networks or any other platforms. There are various digital consulting firms that can help you get started on web outreach and online marketing.

Engage with your audience

Take your time to answer questions from the target audience – in many cases they can come in via social media, or an e-mail. I understand that it takes a lot of time to answer them properly, especially if you’re just starting out and have a lot to do, but it’s worth investing your time into direct interaction with consumers. They’re more likely to approach you again if you engage with them.

How conferences works

However, despite the Internet’s large presence in our lives, it hasn’t fully replaced face-to-face interactions yet. Most industries organise networking events and conferences that you can attend, and I recommend that you do so. If your target audience sees your face, they are more likely to remember you and look for your firm on the Internet. Do make sure that you have a website they can find – again, we do live in the 21st century and a large portion of the target market would want to see it.

Creating compelling web content shows that your business is forward-thinking, daily newsletters tell your audience that you care about them, and online and in-person interaction with your customers is the key to fostering successful, long-term relationships.


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