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Wearables and Other Smart Devices


No matter how odd the phrase “Internet of Things” sounds, the phenomenon is here to stay. My name is Naomi Burgess and this post is about wearable technology and other ways your company can be on board with Internet of Things.

Apps on Smart Devices

Depending on what industry you’re a part of, you can incorporate Internet of Things into your marketing strategies in various ways. For instance, you can create mobile apps that help consumers manage and control your product. Many fast-growing companies use that strategy today, and if you want to remain in the competition, I suggest that you do the same. Most apps have QR codes that can be scanned by your mobile device, which is an excellent way to make things more convenient for your customers.

What Apps can do

Apps are, however, just a start. Other ways you can stay on board with the Internet of Things include things like wearable technology. This is particularly relevant to you if you’re in the fitness or fashion industries, although players in other industries can certainly find a way to incorporate wearables into their products. Wearable technologies can track and record various data and then synchronise with your computer, phone or tablet so that you have access to the data. If you really want to be considered a forward-thinker, I recommend that you update your wearables so that they’re also synchronised with various other devices that aren’t computers, phones or tablets – such as exercise equipment.

Designed for convenience

My next idea could work really well for you if your company is a player in the technology and IT industry. You could create a program or an app for a consumer device that synchronises that device with your company’s customer service department and reports any problems with the customers’ computers directly to them without any need for reports or being placed on hold for hours by tech support. This type of technology would be rather convenient for your customers. I suggest, however, that you use it strictly for customer service purposes and not for spamming clients with advertisements and promotions – there are other channels for that that you can create.

Maximize its advantages

To be fair, when it comes to advertising and promotions, it goes without saying that you should already be taking advantage of the Internet of Things. Today’s technology allows for countless means of promoting your business, some of them involving purchasing ad space from contractors in their apps. One of the earliest examples of promotion via the Internet of Things is Coca-Cola’s own vending machines – the company incorporated “smart” technology into the machines that reported on the drinks’ temperature and inventory levels. Coca-Cola is the world’s most famous brand to date, and this method is just one example of its ability to go hand-in-hand with technological advancements.

When you take into account all the latest advancements in cloud computing and how more and more companies are getting on board with it every year, it seems clear that your company should be taking advantage of it too. The extent to which clouds and data synchronisation, together with everything I described above, are widespread today, tell us that in order to retain a place as a player in your chosen industry, you have to get on board as well.


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